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Classy.org
Discover Classy Live, an event fundraising platform that unites your donors around a customized experience. Attract, engage a... See more
nd retain your online supporters and raise more with auctions and mobile bidding. Request a free demo today!

🤳 Text-to-Donate
📱 Mobile Responsive (event check in, attendee management, mobile attendee experience)
🪑 Seating Management
🙋‍♀️ Paddle Raise Functionality
💰 Virtual, Hybrid, In-Person Auctions

Classy.org #4117

Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style:
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Top
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta:
Meta includes the meta-parameters of an ad: type, size and format.

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from Classy.org