UI Ads Design Technique: How to Use User Interfaces in Digital Advertising
Advertisers often use familiar user interfaces in their ad creatives. Why is that? Because when done right, using UI can be extremely effective in advertising. From a psychological standpoint, people are drawn to things that are familiar to them. When they see a familiar user interface in an ad, it makes them feel comfortable and at ease. And when people feel comfortable, they’re more likely to engage with your ad.
There are a few things to keep in mind when using UI in ads, though. First, make sure the UI is actually familiar to your target audience. If you’re targeting millennials, for example, using a UI that’s popular with baby boomers isn’t going to do you any good. Second, don’t use UI just for the sake of using it. If it doesn’t make sense for the product or service you’re promoting, then don’t use it. Third, avoid using too much UI. Too much of anything can be overwhelming and turn people off. Use UI sparingly and only when it makes sense to do so.
If you’re not sure where to find quality examples of ads that use UI effectively, check out an ads library like AdBeat. AdBeat has a huge database of proven effective ads from all over the internet, and you can use their filters to specifically find ads that use UI. So if you’re looking for some inspiration or examples of how to effectively use UI in digital advertising, AdBeat is a great resource.
When used correctly, incorporating familiar user interfaces into your digital advertising can be an extremely effective way to grab attention and promote engagement. Just remember to keep your target audience in mind, use UI sparingly, and make sure it makes sense for the product or service you’re promoting. And if you need some help finding quality examples of ui ads, Effortlessly ads library is a great resource to sign up for.