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MUDWTR
MUDWTR is a plant-based, certified organic coffee replacement. It's a blend of cacao, chai, turmeric, chaga, reishi, lion's m... See more
ane and cordyceps. Does it give you energy? Yep. But, with 1/7 the caffeine of coffee, you don't feel jittery and can actually sleep. It tastes like chai and cacao had a hippie child. Oh, and it's gluten free, kosher, and Whole30 approved so it's something you can definitely build a healthy morning ritual around.

MUDWTR #05

Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Top
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta:
Meta includes the meta-parameters of an ad: type, size and format.

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