Visual Ads – Just Can’t Beat Those (+ examples)
There’s no wonder why advertisers rely on visuals in their ads. Studies have shown that people are more likely to remember information that is presented to them in a visual format as opposed to text alone. In fact, our brains process images up to 60,000 times faster than they do text.
Not only that, but using visuals in ads can also help to boost emotion and engagement. And when it comes to advertising, emotion and engagement are key. After all, the whole point of advertisements is to get people to take action, whether that’s clicking on a link, buying a product, or signing up for a service.
So, now that we know why visuals are so important in advertising, let’s take a look at some of the different ways they can be used effectively.
Different Ways to Use Visuals in Advertising
There are endless possibilities when it comes to using visuals in advertising. Here are just a few examples:
Images: When it comes to digital ads, images are by far the most popular type of visual. That’s because they’re eye-catching and can communicate a message quickly and easily. Images can be used to show off products, services, or even just to capture attention. Just make sure that the images you use are high-quality and relevant to your ad’s message.
GIFs: GIFs have become increasingly popular in advertising over the past few years. That’s because they’re fun, engaging, and often shareable. They’re also a great way to show off products or services in action. Just be careful not to use too many GIFs in your ads, as they can be distracting if used excessively.
Videos: Videos are another great way to capture attention and engage with viewers. They’re especially effective for product demonstrations or “how-to” style ads. Keep them short (under 30 seconds is ideal), and make sure the audio is clear and easy to understand.
When used correctly, visuals can be extremely effective in advertising. They help to capture attention, engage with viewers, and boost emotion and memory recall. At Effortlessly we hand-pick visual ads by the top brands around the world. So the next time you plan your campaign, check us out to get awesome practical ad inspiration. It’s free to sign up.