
Zillow
Facebook
95% of home buyers use the internet when looking for their new place, so how you present your listing is a top priority. Your... See more
checklist should include: ✅ Updated home details ✅ Helpful descriptions ✅ A 3D Home tour (Psst... these listings received an average of 37% more views than those without one!) Why a virtual tour is the way to go.
Zillow #02
Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
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