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True Botanicals
THIS WEEK ONLY! Get a free deluxe sample of Renew Pure Radiance Oil with any order over $100*.

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face oil for good reason. This nutrient rich moisturizing oil is clinically proven to reduce the appearance of fine lines and wrinkles and increase hydration levels - it even outperformed a leading anti-aging moisturizer.

✨ 100% of women aged 30-60 saw more luminous skin
✨ 100% saw a reduction in the look of fine lines and wrinkles
✨ 100% saw improved hydration
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True Botanicals #3045

Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta includes the meta-parameters of an ad: type, size and format.

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