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Modern Fertility
“Whether you are wanting to get pregnant or just wanting to know more about your body this is an amazing way to stay on top... See more
of your health.” - Ashlee, ✅ Verified Buyer For just $159, our at-home fertility hormone test breaks down egg count, early menopause risk, and other info you need to know your options. The same test can cost $1000+ at the doctor. How the Modern Fertility Hormone Test works: 1. Order your test 2. Collect your sample 3. Get your fertility profile Order your Modern Fertility Test today.
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Modern Fertility #01

Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta includes the meta-parameters of an ad: type, size and format.

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