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Are you subscribed to any bookclubs? #ad 📚 @Literati is a special book subscription. It’s a celebrity-curated book ... See more
club led by influential leaders such as Malala Yousafzai, Susan Orlean, Stephen Curry, Joseph Campbell and Richard Branson. 📚 So how does it work and what makes it unique? Each month you get a book handpicked by your Luminary (your celebrity book-club leader!). Through the Literati app, you gain access to chapter-based discussions where you can connect with your Luminary, as well as other book enthusiasts that are in the club. In Susan Orlean’s club, February’s pick is Salvage the Bones by Jesmin Ward, which follows twelve-year-old Esch as she prepares for the devastation of Hurricane Katrina. It’s a wrenching look at the lonesome, brutal, and restrictive realities of rural poverty. I’ve heard great things about it and can’t wait to read it! 📚 Literati brings a fresh take to book clubs; this unique offering brings us closer to the influential people we admire and I can't wait to get started reading! 📚 At the moment this whole experience is US-based only, but with plans to include international in the future. So if you're based in the US, don't hesitate the check it out! 📚 #literati #imagineit #todayweread #bookstagram #bookstagramcommunity #bookgram #bookish #booklove #bookart #ilovebooks #bookstagrammer #bookclub #bookclubs #bookrecommendations #bookrecommendation #read #reading #reader #humansofbookstagram #booksofinstagram #booksbooksbooks #booksofig #livro
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Literati #05

Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta includes the meta-parameters of an ad: type, size and format.

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