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Kajabi
Do you need help with creating digital products like an online course? Many of you have dreamt of owning your digital product... See more
business, but maybe you’ve told yourself… “I don’t know where to start”, “I don’t know how to create an online course”, “I don’t know how to create an offer to sell my course”, “I don’t have tech skills”. The list goes on. We have something to help you with all of that and more. Join the free Idea to Income Kickstart Program to get step-by-step training. Plus, you’ll also get exclusive success strategies from entrepreneurs who already have thriving digital product businesses. Click sign up to get free access.
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Kajabi #03

Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style:
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Top
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta:
Meta includes the meta-parameters of an ad: type, size and format.

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