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“...l feel and look better than I ever have...I’ve tried many products in the past but this one is by far the best!” ... See more
Nic Stephenson Want to look and feel your best? Huel can help you drop pounds without going hungry. Each meal keeps you going with 40g of plant-based protein, fiber, all 27 essential vitamins and minerals, and more—no prep required. Plus it’s ready in seconds and starts at just $2.20 per meal. Rated 4.6 on TrustPilot by happy Hueligans. Try Huel today!
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Huel #03

Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Meta includes the meta-parameters of an ad: type, size and format.

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