To find out how the industry’s best HR leaders created a flourishing remote workforce, we asked what technology they’re u... See more
sing to keep employees happy and content during these trying times.Read our guide to find out how implementing first-class tools can help your HR team, now on the blog.
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Funnel values identify the points in customer journey where the ad is likely to be displayed: Top of funnel – awareness stage Middle of funnel – consideration stage Bottom of funnel – decision stage
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand: + Emotional benefits (e.g. look great every day) + Functional benefits (e.g. repair damaged hair) + Feature benefits (e.g. packed with vitamin E)
Meta includes the meta-parameters of an ad: type, size and format.
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