Coursera
Facebook
For anyone interested in Social Media Marketing, this new Professional Certificate program from Facebook is an ideal way to l... See more
earn how to run and test ads, analyze campaign performance, manage social properties, and more. There are 6 Courses in the Facebook Social Media Marketing Professional Certificate program: ✅ Introduction to Social Media Marketing ✅ Social Media Management ✅ Fundamentals of Social Media Advertising ✅ Advertising with Facebook ✅ Measure and Optimize Social Media Marketing Campaigns ✅ Facebook Social Media Marketing Capstone More than 4,000 learners rated this program 4.9 out of 5 stars.
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Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style:
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
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