
Coursera
Facebook
Learn from experts at Google as you prepare for a career in IT with the Google IT Support Professional Certificate.
Apply yo... See more
ur skills with hands-on projects, earn a career credential to enhance your resume, and gain the confidence to launch a successful new career!
Start on your path to a career in IT today!
Coursera #01
Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style:
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
Similar ads examples
More ads examples
from Coursera