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Ad review examples – hows and whys of using reviews in advertising

Advertisers have long used reviews in their ad campaigns, but why? What is it about a review that makes it such an effective tool for advertisers? To answer these questions, we must first understand the psychology of reviews.

When we are exposed to advertisements, our first instinct is to be skeptical. We have all been burned by false advertising claims before, so we have learned to be cautious when brands make promises about their products or services. However, reviews provide a level of authenticity that can help overcome this skepticism.

A review is basically a testimonial from a real person who has actually used the product or service being advertised. This first-hand account carries a lot of weight because it comes from someone who is not paid or employed by the company—they are just a regular person like us. This makes reviews much more believable than anything the company could say about itself.

In addition, studies have shown that people are more likely to trust recommendations from people they know and like over strangers. This is known as the “friendship heuristic.” So, when we see a review from someone we know or follow online, we are more likely to trust it.

Now that we understand the psychology of reviews, let’s take a look at how and when to use them in advertising.

How and When to Use Reviews in Advertising

Reviews can be an extremely effective tool for advertisers, but they must be used correctly. Here are some tips on how and when to use reviews in your ad campaigns:

Use reviews when you are selling a new product or service: If you are introducing a new product or service to the market, using reviews can help increase its perceived quality and build trust with potential customers. Just make sure that the review is coming from a credible source that potential customers will actually recognize and trust.

Use reviews when you want to target influencers: Another great time to use reviews is when you are targeting social media influencers with your ad campaign. These individuals tend to have large followings of engaged fans who will trust their recommendations. If you can get a positive review from an influencer, it could do wonders for your campaign.

Avoid using too many positive reviews: Although positive reviews can be helpful, too many of them can actually backfire. This is because people will start to question the authenticity of the reviews if they all seem too good to be true. Try to mix in some negative or neutral reviews as well—this will make your ad campaign seem more believable overall.

Use an ads library: Finally, one of the best ways to find quality examples of ads that use reviews effectively is to use an ads library like Effortlessly. This platform provides users with access to a ton of high-quality, manually curated ads from around the world, making it easy to find inspiration for your next campaign.

When used correctly, reviews can be a powerful tool for advertisers. They provide authenticity and credibility that can help increase perceived quality and build trust with potential customers. Just remember to mix in some negative or neutral reviews as well—too many positive reviews can actually backfire. And if you’re ever looking for ad review examples and quality inspiration, be sure to sign up for Effortlessly today.