When Do Advertisers Bet On Ads with Real People? And Why?
Advertisers often use real people in their ad creatives for a number of reasons. Real people can add an element of trustworthiness and authenticity to an ad that may be lacking with the use of models or actors. Using real people can also make an ad more relatable and down-to-earth, which can be beneficial for some products or services. Finally, certain aspects of psychology come into play when using real people in ads. In this blog post, we'll explore all of these reasons in greater detail.
Why Do Advertisers Choose Real People For Their Ads?
One of the main reasons advertisers use real people in their ads is because it adds an element of trustworthiness and authenticity. When customers see real people using a product or service, they are more likely to believe that the product is effective and worth their time and money. On the other hand, models or actors in ads can sometimes come across as untrustworthy or fake. Additionally, customers may not be able to relate to models or actors as much as they can relate to real people. This is especially true if the models or actors are not relatable in terms of age, gender, race, etc.
Another reason advertisers tend to use real people in their ads is because of psychology. Studies have shown that humans are hardwired to pay attention to other humans instead of objects. In fact, our brains process images of faces much quicker than images of objects. For advertisers, this means that using real people in ads is more likely to grab attention and leave a lasting impression than using models or products alone would.
When to Avoid Using Real People In Ads
While there are many benefits to using real people in advertising, there are also some times when it's best to avoid using them. One instance where you may want to avoid using real people is if your target audience is children. Children tend to be very impressionable, so you want to make sure the content in your ad is appropriate for them. Additionally, if you're selling a high-end product or service, you may want to avoid using real people because they could make your ad seem too down-to-earth or relatable. In these cases, it's better to use models or actors who can convey the luxuriousness of your product without coming across as phony.
Shoot For Better UGC Ads
When creating an ad campaign that includes UGC ads with real people, one useful tool at your disposal is an ads library. An ads library is a collection of UGC-based ads that have been created by others and can be used for inspiration when designing your own ad campaign. There are many benefits to using an ads library when creating UGC ads with real people. First, it saves you time because you don't have to start from scratch when designing your ad campaign. Second, it ensures that your campaign will be unique because you'll be drawing inspiration from a variety of sources instead of just one or two. And finally, it allows you to find quality examples of UGC ads so that you can create a campaign that's both effective and visually appealing.
To sum up, there are many advantages to using real people in advertising campaigns. Real people can add an element of trustworthiness and authenticity which can be beneficial for some products or services. Additionally, certain aspects of psychology come into play when using real people in ads which makes them more likely to grab attention and leave a lasting impression on viewers. However, there are also some instances where it's best to avoid using real people such as when targeting children or selling high-end products. When creating UGC ads with real people, one useful tool at your disposal is an ads library which can save you time and ensure that your campaign will be unique.