What Do You Know About The Power of Ads with Quotes?
Have you ever wondered why advertisers tend to use quotes in their ad creatives? It’s not just because they sound good—though that’s certainly part of it. Quotes can be incredibly powerful in advertising, because they have the ability to evoke an emotional response in viewers. And when it comes to marketing, emotion is everything.
Think about it: In the modern world, we’re bombarded with marketing messages everywhere we look. Your average person sees between 4,000 and 10,000 ads every day. That’s a lot of noise to cut through! So how do you make your ad stand out from the rest? How do you grab people’s attention and get them to actually remember your brand? The answer is simple: by evoking an emotional response.
The Psychology of Ads with Quotes
When we see a quote, our brain automatically categorizes it as being either positive or negative. This is because our brains are hardwired to recognize and respond to patterns, and quotes are one of the easiest patterns for us to recognize. Once our brain has categorized the quote as being positive or negative, we then start to assign meaning to it based on our own personal experiences and beliefs.
For example, let’s say you see an ad with the following quote: “Life is too short to waste time on things that don’t matter.” If you’re someone who values experiences over material possessions, this quote will likely resonate with you on a deep level. Alternatively, if you’re someone who values hard work and discipline, you might interpret this quote as meaning that life is too short to waste time on unimportant tasks—which could be a powerful message for a productivity app or time-tracking tool.
As you can see, quotes have the ability to speak directly to our individual worldviews and values—which is why they’re so effective in advertising. When used correctly, quotes can help brands forge an emotional connection with their target audience—and that connection is essential for any successful marketing campaign.
When to Use (and Avoid) Quotes in Ads
Of course, as with anything else in marketing, there is such a thing as using quotes too much—or using them in the wrong context. For example, if your ad contains too many quotes, it can come across as try-hard or inauthentic. Similarly, if your ad contains only positive quotes, it can create an imbalance that makes viewers uncomfortable. The key is to find a happy medium.
In general, it’s also important to avoid using famous quotes unless they are directly relevant to your brand or campaign. Famous quotes are often overused and abused by marketers, which can make them seem trite and meaningless. However, if you can find a way to use a famous quote in a fresh and original way—for example, by pairing it with surprising visuals or unexpected copy—then you may be able to create an ad that stands out from the rest of the pack.
An ads library like Effortlessly not only provides creative inspiration for your next big campaign but also offers access to high-quality examples of ads with quotes by some of the best experts in the industry. With Effortlessly ads library on your side, you can rest assured that your next ad campaign will be successful!