Quiz ads: How and Why Advertisers Use Quizzes in Their Ads
Have you ever wondered why you see so many quizzes in your social media feeds? It's not just because people love quizzes (although that's certainly part of it!). Advertisers have discovered that quizzes are a powerful tool for engagement, and they're using them more and more in their digital advertising campaigns.
The Engagement Power of Quiz Ads
People love quizzes for a variety of reasons. They're fun, they're interactive, and they give us a sense of control. When we take a quiz, we feel like we're in charge of the outcome. We can influence the result by choosing the right answers, and we're always curious to see how our choices compare to those of other people.
Quizzes also tap into our natural desire to find out more about ourselves. We want to know which Harry Potter character we are, or what our spirit animal might be. By taking a quiz, we can learn something new about ourselves that we didn't know before. And who doesn't love learning new things?
All of these factors make quizzes an incredibly powerful tool for advertisers. Quizzes are attention-grabbing, they create a sense of involvement, and they offer value to the viewer by providing information that is both entertaining and enlightening. When used correctly, quizzes can be an excellent way to engage with your target audience and promote your product or service.
When to Use Quiz Ads—and When to Avoid Them
So now that we know all the reasons why quiz ads can be effective, let's take a look at when they should (and shouldn't) be used. Generally speaking, quiz ads work best when they're used to highlight the positive aspects of your product or service. For example, if you're selling a skincare product that's designed to make people look younger, you could create a quiz that determines which celebrity users most resemble based on their age and skin type.
Quiz ads can also be used to humanize your brand. If you want potential customers to see your company as approachable and relatable, try using humor in your quiz ads. This approach can help break down barriers and make your brand more likable. Just be careful not to overdo it—too much humor can come across as try-hard or offensive.
There are also certain situations where quiz ads should be avoided altogether. You may not want to use quizzes to exploit sensitive topics or personal problems—such as mental health issues or relationship troubles—for marketing purposes. And if you're selling a complex product or service, it's probably best to steer clear of quizzes altogether, unless you keep a laser focus on their substance.
Using quizzes in digital advertising can be an effective way to engage with your target audience and promote your product or service. However, there are some situations where quiz ads should be avoided altogether. When used correctly, quizzes can be an excellent way to break down barriers between your brand and potential customers. However, too much humor can come across as try-hard or offensive. Ultimately, when deciding whether or not to use quiz ads, it's important to err on the side of caution and avoid using them if there's any chance they could be exploitative or offensive. Check our ads library to see what some of the best brands out have for quiz ads.