Packaging Ads as An Advertising Technique – The Why's
You've probably noticed that a lot of advertisers tend to use some kind of packaging in their ad creatives. In this blog post, we'll take a closer look at why that is and when it makes sense to use packaging in your advertising. We'll also look at some examples of great packaging ads and how they can benefit your business.
Why Use Packaging in Advertising?
Packaging is enormously influential, and companies use packaging to communicate messages about their product and brand. Digital packaging ads are no different. While packaging ads on the web may not look like "packaging," they function in much the same way – to spark a connection between the viewer and the product. Psychologically, packaging can guide viewers through a cognitive process of self-discovery and reflection. The packaging ad allows viewers to project themselves onto the image, making them feel as if they are part of the scene or message being presented. It also gives viewers a sense of ownership towards the product; fully-formed packaging gives them an immediate sense of familiarity with the brand, making it a natural choice when it comes time to buy. This type of packaging also functions as an emotional trigger; well-crafted packaging evokes feelings like joy, satisfaction, and excitement that linger long after they leave the page. In short, digital packaging is highly effective when used correctly – it helps engage viewers with a message that speaks to their unique emotional needs. With so many psychological benefits, packaging has become an indispensable tool in digital advertising campaigns.
Most of the time, using packaging in advertising is a good idea. However, there are a few things you should keep in mind before using packaging in your ads. First, make sure that the packaging is actually relevant to the product you're selling. If it's not, then using packaging in your ad may just confuse people. Second, avoid using too much text in your ad creative if you're going to be using packaging. The text should be legible and easy to read; otherwise, people will just gloss over it. Finally, make sure the overall look and feel of your ad is consistent with your brand's image. If not, then using packaging in your ad may do more harm than good.