Ads with Models Examples + a How-To Guide
Models have been used in advertising since the early days of print media. But in today’s digital age, there are more ways than ever to use models in your ad campaigns—and reaping the benefits that come with it. From increased click-through rates to improved brand recall, using models in your ads can give your business a real boost. But not all models are created equal, and there are certain situations where using a model may do more harm than good. In this blog post, we’ll take an in-depth look at the pros and cons of using models in digital advertising, as well as some tips on when to use them (and when to avoid doing so). By the end, you should have a good understanding of how using models can help (or hurt) your business—and how to make the most out of this tried-and-true marketing tactic.
Why Advertisers Use Models In Their Ad Creatives
Advertisers use models for many reasons. The most obvious reason is that models are physically attractive and can capture attention. Statistics show that people are more likely to notice an ad if it features a beautiful face. And not only will they notice the ad, but they’re also more likely to remember it—a key metric for any advertiser.
But models aren’t just used for their looks. They can also be used to target specific demographics. For example, fashion brands often use models in their ads to target young women. And car companies often use models (particularly attractive ones) to target male motorists. In other words, by using models in their ads, businesses can tap into our natural tendency to associate physical attractiveness with positive qualities like success, intelligence, and trustworthiness. As a result, using models can help improve brand recall and click-through rates—two essential metrics for any digital advertiser.
What’s more, using models can also help create a strong emotional connection with your audience. After all, humans are hardwired to respond emotionally to faces—especially those of attractive people. By tapping into this empathic response, advertisers can create ads that resonate on a deeper level and leave a lasting impression on viewers.
When To Use Models In Ads (And When To Avoid Them)
While there are many advantages to using models in your ads, there are also certain situations where doing so may do more harm than good. For example, if you’re selling products or services that are aimed at older demographics, using young, attractive models may backfire — as it could make potential customers feel alienated or even insulted.
Another situation where you may want to avoid using models is if your product or service is controversial in nature (think: vaping or medications). In these cases, associating your brand with an attractive face could damage your reputation and turn potential customers away from your business.
So should you use a model in your next digital ad? It depends. If you’re selling products or services that are aimed at younger demographics and you want to create an emotional connection with viewers, then go ahead and give it a try. However, if you’re selling products or services that are aimed at older demographics or could be seen as controversial, you might better avoid using models altogether—unless you’re willing to take the risk.