Why Do Advertisers Praise Influencers Ads?
It all has to do with psychology. When we see someone we admire endorsing a product or service, it subconsciously influences our opinion of that product or service. We see them as credible sources because they have nothing to gain by lying to us—or so we think. So, when an influencer tells us that a product is worth our time and money, we're more likely to believe them than if we saw the same product being endorsed by a company spokesmodel.
This psychological phenomenon is called the celebrity effect. And it's not just Hollywood celebrities who have this influence over us. Social media influencers have become increasingly powerful in recent years thanks to the rise of platforms like YouTube, Instagram, and Snapchat. These platforms give influencers a direct line of communication to their fans, which makes their endorsements all the more believable.
Great influencer ads come down to a few key elements. First and foremost, influencers should have a unique style that resonates with their target audience. Brands looking for influencers often look for those who authentically express themselves and can bring something new to the conversation. Secondly, influencer ads need to be engaging and capture the attention of viewers. Some influencers work with animators or editors to create high-quality visuals or gripping storylines that instantly captivate the viewer’s attention. Furthermore, influencer ads should have longevity; brands often pay influencers for long-term posts as opposed to one-and-done campaigns if they want an ad that lasts longer. Ultimately great influencer ads need strong influencers with dynamic content to produce an impactful message and lasting impression on their audience. By following these guidelines, brands can ensure that their influencer ad will be creative, effective, and successful in reaching their target market.
When to Use Influencer Ads—and When to Avoid Them
So, should you start using influencer ads in your own marketing campaigns? That depends. Influencer ads can be incredibly effective when used correctly. However, they can also backfire if they're not executed properly. Here are a few things to keep in mind when deciding whether or not to use influencers in your ad creatives:
Use them when…
- Your target audience is active on social media
- You want to increase brand awareness
- You have a limited budget
- You want to reach a new audience
- You have a high-quality product or service
Avoid them when…
- Your target audience isn't active on social media
- You're trying to sell a low-quality product or service
- You want to create an emotional connection with your audience
- You're working with a tight deadline
Finding Quality Examples of Influencer Ads
If you do decide to use influencer ads in your next campaign, where can you find quality examples of them? The answer is simple: an ads library like Effortlessly. You can filter the ads by industry, format, media type, and much more. This makes it easy to find relevant examples of influencer ads from around the world—including some of the most creative and successful ones out there. So, if you're looking for inspiration for your next campaign, Ad Library is a great place to start.