Ads with hands – why can't advertisers stop using model hands in their ads?
Have you ever noticed how advertisers tend to use photos and videos of people holding products in their ad creatives? There's a reason for that! In this blog post, we'll cover the topic of using hands of a model in digital ads. We'll answer the question why advertisers tend to use photos and videos of hands in their ad creatives. We'll also highlight the strong sides of using models holding products in advertising. Let's get started!
The Psychology Behind Hands in Advertising
When we see someone else holding an object, our brain instinctively wants to reach out and grab it too. This is called the "human hand effect" and it's a phenomenon that's been studied by psychologists for years. The human hand effect is based on the theory that our brains are wired to pay attention to human hands because they're important for survival. After all, our hands are how we interact with the world around us.
When we see someone holding an object in an ad, our brain automatically wants to reach out and grab the object too. And when we're able to physically interact with an object, it makes us feel more connected to it emotionally. That's why advertisers tend to use photos and videos of people holding products in their ad creatives. By doing so, they're able to tap into our natural tendencies and create ads that are more relatable and engaging.
When to Use Ads with Hands
Now that we know the psychology behind hands in advertising, let's talk about when to use them in your own ads. Generally speaking, you should use model hands in your advertising when you want to create an emotionally-resonant ad that will resonate with your audience on a deeper level. Additionally, using model hands can help you add realism to your ad creatives and make them more relatable.
That being said, there are also some instances where you might want to avoid using model hands in your advertising. For example, if you're trying to sell a very high-end product, you might want to avoid using model hands because it could make your product seem more down-to-earth and approachable than you intended.
Benefits of Using an Ads Library
One final tip for those of you who are looking for quality examples of ads where people are holding products with their hands: check out an ads library! Ads libraries like Effortlessly are great places to find inspiring examples of effective advertising campaigns. Not only will you be able to see what other brands are doing with their ad campaigns, but you'll also be able to save time by using pre-approved creative assets that have already been vetted by the platform on which they'll be running.
Using model hands in your advertising can be a great way to connect with your audience on a deeper level and make your ads more relatable. Just be sure to keep your intended audience and overall campaign goals in mind when deciding whether or not to use model hands in your next ad campaign! And if you're ever feeling stuck or unsure about what direction to take your campaign in, don't forget that you can always turn to Effortlessly library for inspiration and guidance.