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How and Why Advertisers Use Ebooks in Their Digital Ads (+ ebook ad examples)

If you're an advertiser, chances are you've considered using an ebook in one of your ad creatives. After all, ebooks are a great way to pack a lot of information into a small space, and they can be very visually appealing. Plus, they're often less expensive to produce than traditional print books. But why are advertisers so drawn to ebooks? And what are the benefits of using them in your digital marketing campaigns? Let's take a closer look.

The Psychology of Ebook ads

One of the reasons advertisers tend to use ebooks in their ads is because they know that people love to read them. In fact, according to a study by the Pew Research Center, 64% of Americans say they have read an ebook in the last 12 months. That number has been steadily increasing since 2011, when just 16% of Americans said they had read an ebook in the previous year.

What's more, people who read ebooks tend to be more engaged with the material than those who read print books. A study by Nielsen found that readers of ebooks spend 30% more time reading than those who read print books. And a study by McKinsey found that people who read ebooks are twice as likely to finish them as those who read print books. This means that if you're trying to get your target audience to actually consume the content you're providing, an ebook is a great format to use.

When to Use Ebooks in Ads... And When to Avoid Them

Of course, not every advertiser should use an ebook in their digital marketing campaigns. If you're selling a physical product or a service that doesn't require a lot of explanation, an ebook might not be the best format for your ad creative. Similarly, if you're targeting older consumers who might not be comfortable reading an ebook on their computer or mobile device, a print book or another type of ad might be a better option.

That said, there are some situations where using an ebook in your ad creative can be extremely effective. For example, if you're launching a new product or service and need to provide potential customers with detailed information about how it works, an ebook is a great way to do that. Alternatively, if you're rebranding and need to provide existing customers with updated information about your products or services, an ebook is also an excellent choice.

Overall, using ebooks in digital marketing campaigns can be a great way to engage potential customers and get them interested in your product or service. However, it's important to carefully consider whether or not an ebook is the right format for your particular campaign before moving forward with this type of ad creative. If you do decide to use an ebook in your next campaign, make sure to take advantage of our ads library packed with top notch ebook ads examples from top brands around the world.