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What people really want to know about our Certified Paleo Almond Flour Spaghetti isn’t why it’s the only one on the marke... See more
t—it’s how it tastes. For us, that’s like trying to put into words what it’s like to bite into a shooting star racing across the night sky that’s cooled down enough to allow you to take a bite without burning your tongue off. Yes, that’s an oddly specific comparison. And maybe one that’s not even apt. We’ll just say it’s hard to describe the taste of near perfection. Especially when you’re more of a chef than a writer.
Cappello’s #01
Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style:
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
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