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Meet the new Totem Bench, one of the most dynamic pieces we’ve made: as appropriate at the foot of the bed to hold off-seas... See more
on linens as it is standing in as a coffee table in front of the couch. For such a low-key, minimalist design, it’s an utter workhorse of a piece.
Burrow #03
Concept:
Concept is a central aspect of visualization of an idea designed to capture audience’s interest, influence their emotional response and inspire them to take action. Each ad example may have one or more concepts.
Style:
Style feature is a noteworthy visual aspect that typically lives on aesthetics spectrum. A great ad usually has several style features relating to graphic design, typography, layout and more.
Colors:
Funnel:
Funnel values identify the points in customer journey where the ad is likely to be displayed:
Top of funnel – awareness stage
Middle of funnel – consideration stage
Bottom of funnel – decision stage
Benefit:
Benefit is an element of a product’s value proposition. Each ad may feature one or several benefits. Consider an example of a personal care brand:
+ Emotional benefits (e.g. look great every day)
+ Functional benefits (e.g. repair damaged hair)
+ Feature benefits (e.g. packed with vitamin E)
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